ENGAGEMENT RING EDUCATION
This ring is a symbol of your love and commitment, so it’s important to find one that reflects your unique relationship.
To help you make an informed choice, we've put together this guide on the essentials of engagement rings, including the 4 C’s of diamonds, key statistics about proposals in the USA and popular engagement trends.
The 4 C's: Understanding Diamond Quality
All four Cs have been established by the Gemological Institute of America (GIA) as the universally-accepted standard for assessing a diamond’s quality. Get educated about the GIA’s 4Cs, so that you can select your engagement ring with the utmost assurance.
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A polished diamond’s beauty lies in its complex relationship with light.
The cut of a diamond refers to how well it has been shaped and faceted by the jeweler. A well-cut diamond will reflect light beautifully, creating that signature sparkle. The GIA Cut Scale ranges from Excellent to Poor.
The cut is often considered the most important of the 4 C's because it has the greatest influence on a diamond’s brilliance.
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Although many people think of gem quality diamonds as colorless, truly colorless diamonds are actually very rare.
Diamond color ranges from completely colorless to light yellow or brown. The less color a diamond has, the higher its value. The Gemological Institute of America (GIA) grades diamond color on a scale from D (colorless) to Z (light yellow or brown).
A colorless diamond is often the most sought after, but slightly colored diamonds can be a unique and budget-friendly choice.
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Clarity measures the presence of internal or external imperfections, known as inclusions and blemishes, respectively.
Diamonds are graded on The GIA clarity scale from Flawless (no inclusions or blemishes visible under 10x magnification) to Included (inclusions and/or blemishes visible to the naked eye).
The fewer the imperfections, the rarer and more valuable the diamond.
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Carat weight measures the size of the diamond. One carat equals 200 milligrams in weight.
While it’s easy to assume that bigger is better, carat weight should be considered alongside the other C’s. A well-cut, clear, and colorless diamond of smaller carat weight can often appear more brilliant and beautiful than a larger, lower-quality stone.
When shopping for an engagement ring, understanding the 4 C’s—Cut, Color, Clarity, and Carat weight—is essential. These characteristics determine a diamond’s overall quality and value.
Engagement Trends and Statistics
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How Many People Get Engaged in the USA Each Year?
On average, around 2.3 million couples get engaged every year in the United States. This statistic highlights the enduring popularity and importance of this romantic tradition.
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Most Popular Months for Engagements
The holiday season is the most popular time of year for engagements. December, in particular, sees the highest number of proposals, with Christmas Eve, Christmas Day, and New Year’s Eve being among the top days to pop the question. Other popular months include February, thanks to Valentine’s Day, and June, which is traditionally the start of the wedding season.
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Average Length of Engagement:
The average length of an engagement in the United States is about 12 to 18 months. This gives couples ample time to plan their wedding and prepare for their life together.